The Sustainability Paradox: Why Business Leaders Need To Evolve Their Approach

At this year’s World Economic Forum in Davos, Switzerland, an annual list of the most sustainable companies in the world was released. What is noteworthy about this year’s list is that the top firms are not only doing good for society but also doing well financially. This year isn’t an anomaly: since 2005, the most-sustainable businesses have outperformed their peers by nearly a third.

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